Christmas is a special time at Fortis Construction. Every year a digital greeting is sent to clients, subcontractors, and employees alike to spread the cheer! For 2018 the Marketing Team was tasked with developing a special page on the website that users could explore. Our solution was to create a warm experience in the digital space with this Mid-Century Modern still life scene that is anything but still. Users were encouraged to pick up the snow globe and shake it to tour illustrations of our various job sites. As the snow playfully danced within the globe changing the scene to another job site, the frame also transitioned to recognize of our project teams. Another interactive component included the ornaments which swung side to side encouraging users to click and reveal a deserving charity that was donated to that year.
The card was opened by 1,534 of our targeted recipients and seen by more than 2,500 through social media.
Skills
Art Direction, Concept, Illustration
Credits
Marketing Team: MaryClare Adame, Amy Paul, Shane Kucera
Developer MEZR
